The London Festival of Architecture, with 600,000 visitors in 2018, stands as the world's largest annual event of its kind, hosting 400+ collaborative events. In 2019, I participated in reimagining the festival's visual identity. The approach aimed to engage the public in an open dialogue, resulting in an evolving array of typographic statements, forming an urban poetry landscape. This dynamic system invites continual reinterpretation, encouraging all to contribute and partake in the dialogue.